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2024 Predictions: Social media’s evolution

Martech

Yet, X saw the grand exit of big tech and entertainment brands last year. As the vitriol ramps up in an election year, will users opt out? “We Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

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5 reasons why marketers should consider TikTok for B2B

Martech

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. This might have been true a few years ago, but as TikTok has grown up, so have its users.

B2B 115
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Why video is the marketing channel you can’t afford to miss

Martech

But thanks to technology improvements, it’s become easier and faster. Consider this your wake-up call. Up to 57% of all U.S. Short-form video TikTok ‘s immense popularity may appear sudden, but it has been steadily growing for more than six years since its launch. Embrace video as a primary marketing avenue.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Consistency is equally critical for startups.

Campaign 149
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8 companies that use social media marketing effectively

Martech

TikTok launched the campaign and let its users do the rest. This campaign was a success because it combined the familiarity of growing up with an increasingly popular application like TikTok. By leveraging trendy technology and the authenticity of your product, you can create an effective campaign that helps your business grow.

Sports 111
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Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Martech

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. If you’re too young to remember Letterman’s nightly Top 10 list — here’s a great example on YouTube to get you up to speed with us old people.) . No, really — there are.

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HBO Max leans into customer demand for enhanced digital experiences in stores

Martech

Following the long period of lockdown in 2020, many consumers (nearly half) were ready to get outside and into stores, according to a Snapchat study. AT&T and HBO Max are banking on consumers expecting much more from physical stores, including augmented reality and other technology-enhanced experiences. High expectations.

Retail 117