Lyft introduces in-app ads as part of an expanded rider experience
Martech
AUGUST 24, 2023
The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Dig deeper: CTV is growing, but not like retail media networks In-app ads. Why we care. The company has 26% of ridesharing’s U.S.
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