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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Dig deeper: CTV is growing, but not like retail media networks In-app ads. Why we care. The company has 26% of ridesharing’s U.S.

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8 Twitter alternatives marketers need to know about

Search Engine Land

Threads Active users: 30 million Meta’s Twitter alternative Threads launched yesterday , with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. It’s worth noting that Meta’s other brands, such as Instagram, launched without ads.

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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

But don’t promote those services with your ads, promote your lead magnet instead. Another great platform to promote your legal services on is LinkedIn. Also, remember that LinkedIn is a professional social network, not a personal one, so keep your personal drama, controversial opinions, politics, etc.

Referrals 237
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5 reasons why marketers should consider TikTok for B2B

Martech

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. They recently added four new options to their Promote advertising tool.

B2B 109
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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

Often enough the music videos we consume are delivered by Vevo, the leading global video network. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. Many videos, many views. “Always on. Never postponed. Why we care.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok. Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e.

Customers 115
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8 companies that use social media marketing effectively

Martech

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. TikTok launched the campaign and let its users do the rest. This drink will be launched in the metaverse before being available in stores. Hershey’s started its campaign on Twitch in 2019.

Sports 105