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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. Our advantage is technology and supply. It is not an intermediary.

Gaming 96
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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Read more here.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 102
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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

But the real story of Bitcoin and other forms of digital money isn’t their investment potential -- it’s the technology behind them. Even some experts who are skeptical of Bitcoin itself believe that blockchain technology is here to stay. Blockchain could be a solution to this. It works like this: 1.

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LinkedIn's Testing Its Own Stories Feature: What Marketers Need to Know

Hubspot

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. To add to the user experience, the story also swipes up to fuller content on its website.

Launch 98
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Here Are the 7 Top Tech Trends to Watch in 2018, According to CES

Hubspot

But on a higher level, core industry trends and patterns were presented today at the 2018 Tech Trends to Watch session, given by the Consumer Technology Association's (CTA) senior manager of market research Lesley Rohrbaugh, as well as senior director of market research Steve Koenig. On a 3G network, for example, that would take 26 hours.