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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The company offers flight prices that consistently and significantly undercut what other airlines in the region are willing to charge. The first company to bring a new type of product, service, or technology to market often has the benefit of a first mover advantage. Differentiation. Image Source: The Independent. First Mover.

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This day in search marketing history: March 21

Search Engine Land

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share. Part Two: If Google Was A Guy (Video) 2014: It mocked searchers, Google Doodles, Google Glass and Bing.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Yandex in Russia ( 48% market share ).

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Basics: Markets and segmentation.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Consider your strategy as the map to navigate uncharted or challenging territory. Tools Platforms, tools, and channels are undoubtedly the sails that power your marketing ship. In an era where new marketing technologies are introduced almost daily, it’s easy to fall into the trap of prioritizing tools over strategy.

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