article thumbnail

IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Measurement and brand safety Technology is catching up to the sheer volume of content in the digital audio space. As the top U.S. billion data points.

Sports 105
article thumbnail

How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Influencers build their followings based on a unique voice and perspective that engages and entertains their audience.

Legal 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

XANT ANNOUNCES PARTNERSHIP WITH EXL

Xant

Silicon Slopes, Utah, June 15, 2021—XANT, the leading enterprise Sales Engagement Platform has announced an ongoing strategic partnership agreement with EXL, a leading operations management and analytics company. The post XANT ANNOUNCES PARTNERSHIP WITH EXL appeared first on XANT. For more information, visit www.xant.ai.

article thumbnail

Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Read more here.

article thumbnail

XANT ANNOUNCES PARTNERSHIP WITH EXL

Xant

Silicon Slopes, Utah, June 15, 2021—XANT, the leading enterprise Sales Engagement Platform has announced an ongoing strategic partnership agreement with EXL, a leading operations management and analytics company. The post XANT ANNOUNCES PARTNERSHIP WITH EXL appeared first on InsideSales.

article thumbnail

Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Sales Technology. Vice President, Client Partnerships North America. Mellanox Technologies. Rhythmic Technologies, Inc. Emcee and Entertainer. Vice President of Sales & Strategic Partnerships. Indio Technologies Inc. Strategic Partnerships (APAC). Leadership. Sales Growth.

Territory 121
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Your primary audience is the Chief Technology Officer (CTO) who has the spending power to buy your product. Did the team have access to the right technology? Marketing strategy.

Campaign 149