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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Influencers build their followings based on a unique voice and perspective that engages and entertains their audience.

Legal 116
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Walmart launches Roblox metaverse experiences

Martech

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. Why we care. This got the company thinking about a metaverse-like platform like Roblox and its fast growing 17-24 age audience.

Launch 101
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XANT ANNOUNCES PARTNERSHIP WITH EXL

Xant

Silicon Slopes, Utah, June 15, 2021—XANT, the leading enterprise Sales Engagement Platform has announced an ongoing strategic partnership agreement with EXL, a leading operations management and analytics company. The post XANT ANNOUNCES PARTNERSHIP WITH EXL appeared first on XANT. For more information, visit www.xant.ai.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

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How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We Jagran runs and manages premium sites for news and current events, entertainment and education. A lack of transparency.

Service 100
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XANT ANNOUNCES PARTNERSHIP WITH EXL

Xant

Silicon Slopes, Utah, June 15, 2021—XANT, the leading enterprise Sales Engagement Platform has announced an ongoing strategic partnership agreement with EXL, a leading operations management and analytics company. The post XANT ANNOUNCES PARTNERSHIP WITH EXL appeared first on InsideSales.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Emcee and Entertainer. Vice President of Sales & Strategic Partnerships. Strategic Partnerships (APAC). DGM – Business Development and Partnerships. Shemaroo Entertainment Ltd. Director of Strategic Partnerships & Agency Relations. Emiley Oster. Vice President Sales.

Territory 121