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How influencers and content creators are reshaping brand strategies

Martech

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts.

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Walmart launches Roblox metaverse experiences

Martech

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. Why we care. This got the company thinking about a metaverse-like platform like Roblox and its fast growing 17-24 age audience.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We Snap also reported that it had 306 million daily active users, a 23% increase year-over-year, representing 57 million more users.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Emcee and Entertainer. Vice President of Sales & Strategic Partnerships. Senior Sales Development Representative. Director of Partnerships & Corporate Development. Senior Sales Development Representative. Business Development Representative. Strategic Team Lead. Emiley Oster.

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