IAB Podcast Upfront highlights rebounding audiences and increased innovation
Martech
MAY 10, 2024
The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Media has a trust problem. We’re living in a time of content fragmentation, political polarization and misinformation.
Let's personalize your content