article thumbnail

How to create, optimize and promote an ebook

Search Engine Land

For that reason, let’s learn how to create, optimize and promote your ebook. Offer it in multiple formats Not every reader has access to the same technology. Ebook promotion When your ebook is written, designed, formatted, and ready to go, you can start promoting it. What is an ebook?

Promote 94
article thumbnail

TikTok launches enhanced ad placement controls

Search Engine Land

Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Technology. Entertainment. Vertical Sensitivity.

Gambling 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Airbnb dominates in search sentiment report

Search Engine Land

Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. Top 10 advertisers by search activity.

Gambling 100
article thumbnail

5 Super Bowl LVIII takeaways for marketers

Martech

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Media, entertainment, betting and tech brands led streaming advertisers This year there were more ways to watch the game on streaming than in previous years. Technology brands came in second at 15%. Image: Sprinklr.

Gambling 130
article thumbnail

Here’s what happened at B2BMX 2024

Martech

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Here are my takeaways.

article thumbnail

3 Ways AI Helps Media Companies Improve Customer Service

Salesforce

That’s especially true when it comes to subscriber management software for the media and entertainment industry. According to the Salesforce Media and Entertainment Insights Report , the annual turnover rate for streaming services is nearly one-fifth of all subscribers. And they’re more willing than ever to change providers to get it.

Service 59
article thumbnail

ROI-driven content marketing: Aligning strategies with revenue goals

Search Engine Land

Content promotion (social ads, influencer marketing, etc.). Technology (content management systems, analytics tools, etc.). You spend $10,000 creating a series of blog posts and videos promoting your new line of organic cotton t-shirts. Promote on the right channels Not all content channels are created equal.