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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. Our advantage is technology and supply. It is not an intermediary.

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Here’s what happened at B2BMX 2024

Martech

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Here are my takeaways.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Dig deeper: CTV is growing, but not like retail media networks In-app ads. Rokt technology. Growing ad network.

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5 reasons why marketers should consider TikTok for B2B

Martech

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. Technology and B2B content already exist in the platform. About 60% of TikTok users in the U.S.

B2B 109
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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. That’s why I think it’s so important to promote your podcasts through other channels, because the app/platform spaces are highly competitive.

B2B 101
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Top 3 marketing use cases for the B2B metaverse

Martech

There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. “How?” ” you might ask.

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Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Martech

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. Networking. All have been vital to reaching and influencing a B2B audience and now we can scale our efforts exponentially by strategically using immersive technology.