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From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok.

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11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

BuzzFeed decided to try out Facebook Live with a video purely for fans' entertainment. CES is an annual event hosted by the Consumer Technology Association to showcase innovation technologies and products from across the world. General Electric used Periscope to launch a five-day live streaming campaign called #DRONEWEEK.

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10 Brands That Jumped on Instagram Video (And Rocked It)

Hubspot

And while considering new technology in your larger strategy is essential to the success of your business, there''s something to be said for cannonballing right in to using new features to see if they might work for your marketing. It''s not just entertaining; it''s useful, too. 9) General Electric. Hey, we do it, too.)

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Success Saturdays –The 10 Things Successful People Do To Reach Their Dreams

A Sales Guy

We also have the voice that tells us to take a break, to think about what’s on TV, or to visit a site that we like to visit that entertains us – whether it’s ESPN.com or facebook. It could be a promotion that we deserve but don’t get. In life we’re the victim of injustice from time to time. The greatest commodity.

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Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? It’s indisputable that virtual events are as varied in format as their physical world counterparts.

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

This means that brands that market themselves on Snapchat accounts would need to do promotion on social media or other areas outside of the Snapchat platform to let people know that they're actively posting there. Currently, Snapchat allows you to advertise by publishing promoted Stories in the Discover feed.