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Designing the marketing team of the future

Martech

Before you start hiring prompt engineers, buying the latest AI technology or firing people, take a breath. If that’s all you think marketing is, then I understand why technology like AI can be scary. People generally prefer to interact with humans, people need help making choices and people want to be entertained.

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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. The history of content marketing is one filled with gradual shifts and innovative strategies that adapted over time based on technology advancements and consumer behavior changes.

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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

New technologies, led by the cloud. Whenever there’s a major technological advance, newcomers leverage it into mega-corporations. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Just like major technological changes, major changes to our way of life create huge business opportunities.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Arts and Entertainment: 47%. What is the average email open rate for arts and entertainment companies? What is the average email open rate for information technology and services companies?

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Electrical Equipment: 7.63%. Entertainment: -3.00%. Healthcare Information and Technology: 10.61%. Software (Entertainment): 20.30%. Diversified: 12.18%. Drugs (Biotechnology): -0.94%. Drugs (Pharmaceutical): 14.10%. Education: -4.82%. Electronics (Consumer & Office): -1.53%. Electronics (General): 3.49%. Shoe: 6.86%.

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The 11 Best Smart Home Devices & Systems of 2018

Hubspot

Char-Broil Digital Electric Smoker with SmartChef Technology. The speaker fills your room with 360° audio, and uses noise cancellation technology to ensure you can be heard from any direction. Best Grill: Char-Broil Digital Electric Smoker with SmartChef Technology. The Best Smart Home Devices. Smart Home Devices.