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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

New technologies, led by the cloud. Whenever there’s a major technological advance, newcomers leverage it into mega-corporations. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Field service business software is a pretty specific niche…on a regional level.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Banks (Regional): 23.79%. Electrical Equipment: 7.63%. Entertainment: -3.00%. Healthcare Information and Technology: 10.61%. Software (Entertainment): 20.30%. To help you gauge where your profit margin stands relative to your competition, here's a list of average profit margins by industry in 2021 from NYU.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager. playing in the background. playing in the background.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Everyone’s talking about how this breathtaking technology is helping their business. Or should you spend your time and money in order to finally adopt Conversational Marketing , dive in with technology and stand out in a sea of rivals? I need to go feed my electric sheep. Everyone but you… . Types of chatbots.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. First Job: Application Engineer at Philadelphia Electric Company. "My What did they do there? Follow @szaney.