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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. The history of content marketing is one filled with gradual shifts and innovative strategies that adapted over time based on technology advancements and consumer behavior changes.

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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

New technologies, led by the cloud. Whenever there’s a major technological advance, newcomers leverage it into mega-corporations. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Why are we seeing so many more unicorns — and why are so many of them SaaS companies? Per year, that’s $4.5

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. This step more or less enables you to address every other one on this list.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Arts and Entertainment: 47%. What is the average email open rate for arts and entertainment companies? What is the average email open rate for information technology and services companies?

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The 11 Best Smart Home Devices & Systems of 2018

Hubspot

A smart system is the overarching command center that controls your individual products -- think, Alexa or Google Assistant. A device, on the other hand, is an individual product that reports back to that system -- think, Amazon Echo or Philips Hue lightbulbs. Char-Broil Digital Electric Smoker with SmartChef Technology.

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Make it. Move it. Sell it. — Episode #9

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. We have an entertainment or a theater division, which is actually ties in with the ball drop in Times Square. So is it mostly in the entertainment side of things? Adam Honig: Gotcha.