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Walmart launches Roblox metaverse experiences

Martech

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. Electric Island DJ experience at Walmart Land on Roblox. Why we care. Walmart has built these sites with this in mind. Image: Walmart.

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3 actions to prepare for machine customers in service organizations

Martech

Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Products are increasingly connected and producing data that can be analyzed to understand performance, which allows for automated process fulfillment and intuitive self-healing. Reporting them to customer service.

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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. Companies like Hartford Steam Boiler Inspection exemplified this early approach by offering quality information alongside their products for mutual benefit.

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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later).

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. This step more or less enables you to address every other one on this list.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Many new unicorn SaaS vendors aren’t necessarily providing anything new, but they’ve built products that conform to modern user expectations. With lower capital barriers, many more people can make forays into the SaaS space.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager. playing in the background. playing in the background. Houseparty.