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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. Companies like Hartford Steam Boiler Inspection exemplified this early approach by offering quality information alongside their products for mutual benefit.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Impressive! So was it successful?

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign. Lifetime Value: Loyal customers are like gold mines – they keep digging into their pockets for your products. Who can resist that?

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager. playing in the background. playing in the background. Houseparty.

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11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on. This technique can forecast future cash flow, determine staffing needs, or even target marketing campaigns. Like a data-powered crystal ball, predictive analytics is shaping industries.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

When I’m buying products or services online for my own needs (B2C), I seldom ask questions to salespeople unless I can’t find the necessary information. They’re looking for your product and your service. However, such companies might offer different types of products/services for different types of clients. Beyond Inbound.