Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 81

Campaign Gaming Launch Education 81

ClickFunnels

JANUARY 30, 2022

Podcasts represent the jack-of-all-trades when it comes to marketing your business or product. Entertain – Although the traditional radio may be a dying medium, consider that customers have been listening to their entertainment for decades on end. Are you looking to increase the exposure of your brand, business or product?

Entertainment 234

Entertainment Represent Click Through Rate Education 234

Search Engine Land

AUGUST 15, 2023

By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools. Marketers with an active Discovery campaign are currently eligible. Why we care. Who is eligible for an upgrade? How to upgrade.

Entertainment 96

Entertainment Campaign Launch Follow-up 96

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. Website visits: DOOH campaigns can drive traffic to a website. and Canada.

E-commerce 117

E-commerce Sports Campaign Launch 117

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Above all else, make entertaining videos. The question to ask yourself is: What does my audience find entertaining?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

MAY 1, 2023

Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being integrated into Video reach campaigns, which employ Google AI to present the most effective combination of ads, enhancing reach and efficiency on YouTube. Dig deeper.

Entertainment 95

Entertainment Campaign Engineering Presentation 95

Search Engine Land

MAY 9, 2023

You’re bored, scrolling and looking to be entertained. There are also text ads that appear above a YouTube search results page, which come from Search campaigns that have opted into Search Partners targeting, as well as Discovery and Performance Max campaigns. The targeting was effective, highly condensing the sales cycle.

Entertainment 96

Entertainment Campaign Promote Clients 96

Hubspot

NOVEMBER 8, 2019

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof. Showcase happy customers.

Campaign 52

Campaign Promote Entertainment Launch 52

Search Engine Land

DECEMBER 12, 2023

The solution is to make sure everything is dialed in, so let’s cover: What campaigns are at your disposal. Advice on campaign structure. Best practices for every campaign at your disposal Lead gen advertisers have access to nearly everything an ecommerce advertiser does, except for shopping inventory, which requires a product feed.

Non-Profits 130

Non-Profits Campaign Networking Entertainment 130

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Looking for a CDP? Fuel for your marketing strategy.

Customers 99

Customers B2C Healthcare Retail 99

Search Engine Land

NOVEMBER 28, 2023

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. The collected data can also inform the design of marketing campaigns aligned with individual customer profiles. Data analytics: Easily personalize marketing campaigns and analyze them in a matter of seconds.

Hospitality 101

Hospitality Customers Entertainment Campaign 101

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. Anyone can now create beautiful images, videos, articles, 3D worlds, 3D products and more within seconds.

Entertainment 133

Entertainment Education Launch Presentation 133

Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. Up to 81% of consumers report having been influenced — by an influencer, creator, friend or family member on social media — to purchase a product.

Legal 116

Legal Strategic partnership Contract Trust 116

Martech

NOVEMBER 28, 2023

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. The collected data can also inform the design of marketing campaigns aligned with individual customer profiles. Data analytics: Easily personalize marketing campaigns and analyze them in a matter of seconds.

Hospitality 96

Hospitality Customers Entertainment Campaign 96

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. Using email for profitability and entertainment. Cherry Bombe has two main goals when they send out emails — to be profitable and to entertain their members.

Customers 99

Customers Entertainment Launch Drivers/motivators 99

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch. Create a Sales Funnel for Your Product. Continue reading….

Campaign 256

Campaign Product Niche Promote 256

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. Use of the TikTok pixel to analyse and optimize campaign performance. Advanced Matching to improve audience building for retargeting.

Entertainment 101

Entertainment Launch Networking Campaign 101

Heinz Marketing

APRIL 19, 2024

That way, you can deliver targeted campaigns that speak directly to a customer’s specific needs and preferences. Marketers can help develop a comprehensive onboarding program that provides clear instructions and ongoing support to ensure customers derive maximum value from your product or service.

B2B 59

B2B Customers Education Entertainment 59

Hubspot

MARCH 6, 2017

A blockbuster brand or product video. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform. Campaign Type. Campaign Name.

Campaign 101

Campaign Launch Networking Real Estate 101

Martech

APRIL 9, 2024

More than half those surveyed anticipate challenges in tracking conversions, attributing conversions to campaign or channel performance, measuring ROI and optimizing campaigns; almost 50% expect to struggle to measure reach. Topics is not going to have demographic information or categories,” she said.

Objectives and Key Results 106

Objectives and Key Results Campaign Entertainment Legal 106

Search Engine Land

JULY 14, 2023

Win-back campaigns where customers haven’t shopped yet or rediscovered you. CPM revenue Candidate acquisition Win-back campaigns 1. Maybe the 1,000 phrase is entertaining or a fun fact-reading article. Win-back campaigns As SEOs, we regularly update the content on website pages and have access to data.

Conversion 96

Conversion Commission Drivers/motivators Territory 96

Martech

MAY 18, 2023

You must provide consistent long-form content that educates, informs and entertains your target audience to draw them in and convert them to loyal followers. Avoid having “sales breath” in your content by only promoting products. Monitor and figure out who comes in your door (physically or virtually) in response to those campaigns.

Promote 129

Promote Entertainment Clients Campaign 129

Martech

MARCH 16, 2023

The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions. TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.Neustar is a global information services and identity resolution provider.

Entertainment 84

Entertainment Retail CRM Campaign 84

Martech

MARCH 18, 2022

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. 6 reasons why marketing operations is foundational to successful campaigns : Brands that neglect marketing ops will find more than a few problems with their campaigns.

UX 121

UX E-commerce Campaign Entertainment 121

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 108

Sports Non-Profits Campaign Launch 108

ClickFunnels

NOVEMBER 24, 2022

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Martech

NOVEMBER 8, 2021

With Covid-related safety concerns, making appointments also became more prevalent in retail, entertainment and traditional walk-in services. Imagine if your customers could purchase directly from your email campaigns instead of having to click through to a webpage and then scroll through products.”. Live product lists.

E-commerce 112

E-commerce Appointment Entertainment Retail 112

Martech

DECEMBER 13, 2023

Remember to keep monitoring your campaigns so you can optimize them for better results. Maintain that focus for each initiative and campaign you’ll execute with your content creators. Be open to answering any questions and sharing regular feedback during individual campaigns. The value you bring to them.

Entertainment 78

Entertainment Campaign Trust B2B 78

Hubspot

MAY 6, 2020

It also gives your audience a more robust understanding of your product and or services. During a roundtable livestream the participants could field audience questions, give perspective on industry news, or entertain the audience. Give your audience an exclusive look at what happens behind-the-scenes of your product.

Campaign 101

Campaign Launch Education Entertainment 101

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. For example, instead of posting promotional campaigns, marketers will be limited to sharing relevant, informative and engaging content.

Gambling 100

Gambling Launch Networking Promote 100

Hubspot

APRIL 23, 2015

To help inspire your own video marketing efforts, we've rounded up seven lovable video marketing campaigns. 7 Examples of Brilliant Video Marketing Campaigns. By focusing less on their product and more on their mission, Dove has been successful in creating emotional viral videos that have helped them stay top-of-mind.

Campaign 78

Campaign Drivers/motivators Entertainment Presentation 78

Martech

FEBRUARY 22, 2023

ad campaigns and creator marketing activations. What this tells me is that video production quality will be a focus. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. But data suggests marketers invested more in video content creation in 2022.

B2B 113

B2B Launch Campaign Entertainment 113

Martech

MARCH 18, 2022

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. 6 reasons why marketing operations is foundational to successful campaigns : Brands that neglect marketing ops will find more than a few problems with their campaigns.

UX 107

UX E-commerce Campaign Entertainment 107

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Identify your target audience and anti-audience Target audience (SOM) : People actively seeking the specific benefits, price points and features your product offers.

CTR 94

CTR Real Estate Legal Clients 94

Search Engine Land

JANUARY 27, 2023

Search campaigns should focus on overall search presence rather than only giving importance to search engine results. Quality content becomes more valuable when people talk about your products, services and brands on social media, and when these conversations and feedback appear in social media search.

Engineering 127

Engineering Networking Entertainment Follow-up 127

Martech

DECEMBER 29, 2022

Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We First-party data refining CTV campaigns, a greater demand for measurement. For example, investing in the audiences that are most inclined to buy your product or service instead of mass reach.”.

Sports 113

Sports Cross-sell Price Entertainment 113

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. It was beautiful, easy to navigate and had quite a bit of entertaining features. No, really — there are. I’m here to help your grinchy heart grow three sizes today.

Entertainment 112

Entertainment B2B Education Campaign 112