ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Above all else, make entertaining videos. Table of contents Why should your brand be on TikTok? content receivers).

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

MAY 9, 2023

You’re bored, scrolling and looking to be entertained. There are also text ads that appear above a YouTube search results page, which come from Search campaigns that have opted into Search Partners targeting, as well as Discovery and Performance Max campaigns. The targeting was effective, highly condensing the sales cycle.

Entertainment 95

Entertainment Campaign Promote Clients 95

Hubspot

NOVEMBER 8, 2019

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. That's what a successful social media campaign looks like. Below, let's review the top social media campaign ideas to try this year. Build social proof.

Campaign 53

Campaign Promote Entertainment Launch 53

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. For example, instead of posting promotional campaigns, marketers will be limited to sharing relevant, informative and engaging content.

Gambling 99

Gambling Launch Networking Promote 99

Heinz Marketing

APRIL 19, 2024

That way, you can deliver targeted campaigns that speak directly to a customer’s specific needs and preferences. Marketers can help develop a comprehensive onboarding program that provides clear instructions and ongoing support to ensure customers derive maximum value from your product or service.

B2B 60

B2B Customers Education Entertainment 60

Martech

FEBRUARY 22, 2023

ad campaigns and creator marketing activations. What this tells me is that video production quality will be a focus. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. They recently added four new options to their Promote advertising tool.

B2B 119

B2B Launch Campaign Entertainment 119

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 112

Sports Non-Profits Campaign Launch 112

Hubspot

MARCH 18, 2014

One of the primary reasons video ads fail, regardless of whether they''re TV ads, pre-roll ads, or digital video promotions, is that they focus on their brand message rather than quality content and engagement. Quality content offers consumers something more than simply a promotional message. The Test Drive Campaign.

Promote 74

Promote Entertainment Sports Networking 74

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch. Create a Sales Funnel for Your Product. Continue reading….

Campaign 256

Campaign Product Niche Promote 256

Sales Pop!

JULY 26, 2021

Communicating your company’s message effectively sits at the core of any marketing campaign. It’s the key to making certain your project or products can resonate with your consumers to the extent that they’re enthusiastic to engage with you. They are an easily consumable source of information and entertainment.

Promote 97

Promote Entertainment Campaign Sales 97

ClickFunnels

NOVEMBER 24, 2022

Digital marketing is a broad term that encompasses all forms of online promotion for your business. This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. YouTube: Perfect for tutorials or product demonstrations.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Hubspot

MAY 6, 2020

It also gives your audience a more robust understanding of your product and or services. During a roundtable livestream the participants could field audience questions, give perspective on industry news, or entertain the audience. Give your audience an exclusive look at what happens behind-the-scenes of your product.

Campaign 101

Campaign Launch Education Entertainment 101

Heinz Marketing

MAY 16, 2023

Your videos should be visually engaging, informative, and entertaining. Some types of video content that perform well on social media include product demos, how-to tutorials, behind-the-scenes footage, and user-generated content. You could also consider promoting your videos through paid social media ads to reach a larger audience.

Entertainment 105

Entertainment Consult Gaming Promote 105

Hubspot

MARCH 6, 2017

A blockbuster brand or product video. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform. Campaign Type. Campaign Name.

Campaign 101

Campaign Launch Networking Real Estate 101

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Identify your target audience and anti-audience Target audience (SOM) : People actively seeking the specific benefits, price points and features your product offers.

CTR 112

CTR Real Estate Legal Clients 112

Search Engine Land

JANUARY 25, 2023

FairSearch.org Introduces Anti-Google “Good To Know” Ad Campaign 2012: The ads argued that Google unfairly promoted its own products, delivered search results that weren’t objective or in the best interests of users and didn’t respect user privacy. Twitter planned to test a self-serve ad product later that year.

Objectives and Key Results 88

Objectives and Key Results Retail Real Estate Engineering 88

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. It was beautiful, easy to navigate and had quite a bit of entertaining features. No, really — there are. I’m here to help your grinchy heart grow three sizes today.

Entertainment 117

Entertainment B2B Education Campaign 117

Hubspot

APRIL 23, 2015

To help inspire your own video marketing efforts, we've rounded up seven lovable video marketing campaigns. 7 Examples of Brilliant Video Marketing Campaigns. By focusing less on their product and more on their mission, Dove has been successful in creating emotional viral videos that have helped them stay top-of-mind.

Campaign 78

Campaign Drivers/motivators Entertainment Presentation 78

Martech

JULY 6, 2022

The brand has also expanded through partnerships with film, entertainment and streaming TV properties like Harry Potter, Pokémon, The Matrix and the Marvel series WandaVision. The promotion is a special offer for customers to order a discounted bear (regularly priced at $14) that costs a dollar amount that matches their age.

E-commerce 88

E-commerce Retail CRM Entertainment 88

Martech

OCTOBER 7, 2021

It’s no longer about selling a product and ticking the box -— it’s no longer purely transactional. In the third of a three-part series on personalization solutions by Real Story Group, learn how to deploy universal (but customizable) scenarios to evaluate personalization products. Read more here. Why we care. Quote of the day. “AI

B2B 117

B2B E-commerce Customers B2C 117

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 10 MORE of the Most Remarkable Campaigns in History.

Campaign 77

Campaign Entertainment Sports Promote 77

Hubspot

MAY 20, 2020

This can be a very lucrative time to promote your brand and convey your value proposition. Do you have marketing campaigns focused on branding, awareness, reach or other upper funnel objectives? For brands focused on entertainment or CPG, investment in this area is further increasing.

Healthcare 90

Healthcare Entertainment Hospitality Campaign 90

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign. And speaking of training, there’s quite a bit of education that must go into most B2B campaigns.

B2B 112

B2B Gaming Education Technology 112

ConversionXL

SEPTEMBER 9, 2021

In the past, it was possible to achieve these goals through promotion and advertising. Run a takedown of their accounts by asking the following questions: What kind of personality or culture do they promote? But regardless of the platform or how short the video is, content must always entertain. How often do they post?

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Lead Fuze

JUNE 27, 2023

A music marketing agency is essential in the modern digital age, acting as a catalyst for independent musicians to reach wider audiences through promotion on platforms such as Songkick and Spotify. What does a music promotion company do? How to start a music marketing company? What is the goal of music marketing?

Promote 52

Promote Price Pitch Drivers/motivators 52

Lead Fuze

DECEMBER 15, 2023

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This was the dawn of modern content marketing.

Electricity 52

Electricity Promote Engineering Entertainment 52

Search Engine Land

FEBRUARY 15, 2023

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types. Creative specs Most of the creative specs will be the same as a normal Google Ad campaign, but sizes and types can be found here.

Gaming 94

Gaming Networking Campaign Angle 94

Hubspot

SEPTEMBER 26, 2014

Many of the agencies, brands, and campaigns are recognizable from this year’s Cannes Lions and D&AD Awards, and there are a few recognizable themes that can be pulled from this group of memorable campaigns: Long-form content is the new ad. They should support and promote one another for greater impact. The Scarecrow.

Campaign 74

Campaign Gambling Construction Entertainment 74

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. Earlier this year, the brand used Instagram Live to promote their #TogetherAtHome campaign — an effort to encourage social distancing in order to slow the spread of coronavirus. One way is with Instagram Live. Global Citizen.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Hubspot

APRIL 6, 2021

It's especially helpful to have a content calendar to align your social media content with upcoming events, such as product or service launches. Whenever you see something that's informative, entertaining, inspiring, or just interesting, what's your first instinct nowadays? Promote your Facebook Page everywhere. Offer a coupon.

Entertainment 95

Entertainment Promote Follow-up Niche 95

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Promote 101

Promote Retail Launch Education 101

Salesforce

JULY 27, 2023

We surveyed hundreds of industry decision makers worldwide to uncover the trends, priorities, and challenges defining the media and entertainment industry. Far too many employee hours have been spent on data entry, fixing costly errors, switching between multiple systems, and dealing with customer churn — all leading to low productivity.

Entertainment 52

Entertainment Price Technology Technology 52

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Impressive! So was it successful?

Campaign 78

Campaign Electricity Launch Gambling 78

Veloxy

SEPTEMBER 14, 2021

Be sure to tune in to discover future product launches and innovations. You can learn more about the Salesforce Giving Back campaign here: Dreamforce Gives. While we’re all playing it safe this year, Salesforce still wanted to deliver music and entertainment to their event’s attendees. II: Inspiration.

CRM 162

CRM Entertainment Hospitality Follow-up 162

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. For instance, the unique audience can be leveraged for stylized campaigns that work for the professional when they're not working. Additionally, promoted and sponsored content on LinkedIn is less easy to identify on main feeds.

B2C 99

B2C Networking Entertainment Campaign 99

Hubspot

JANUARY 16, 2020

This is the low-hanging fruit of expanding your market share because consumers typically look for lower cost products. Innovate new products and features. Your marketing team should market launch campaigns for new products and features you introduce. Appeal to new demographics. Delight your customers.

Market share 95

Market share Territory Entertainment Government 95

Salesforce

JANUARY 8, 2024

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

Angle 76

Angle Healthcare Technology Technology 76