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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later).

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Make it. Move it. Sell it. — Episode #9

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. We have an entertainment or a theater division, which is actually ties in with the ball drop in Times Square. So is it mostly in the entertainment side of things? Adam Honig: Gotcha.

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

We’ll also present some successful examples of relationship marketing from renowned brands like Capital One, Delta Airlines, Fairway Independent Mortgage Corporation & Rihanna’s fashion line to illustrate these concepts in action. Rather than just selling products, aim to craft experiences that make customers yearn for more.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. When I graduated from college, I was working for MTV via the Bunim and Murray production company.

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Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. In 2020, the way we work, shop and entertain ourselves has been completely up-ended. For our purposes we'll focus on the second type of livestreaming: promoting a product or service.

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

While many brands experimented with Snapchat Stories on their accounts, they still couldn't link to their own websites or products. While WSJ features a few Stories in each daily edition that require a swipe up for more content, they usually post one to two news pieces that are just presented in snaps. Harvard Business Review.