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Walmart launches Roblox metaverse experiences

Martech

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. Electric Island DJ experience at Walmart Land on Roblox. Why we care. Walmart has built these sites with this in mind. Image: Walmart.

Launch 114
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From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok.

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Lifetime Value: Loyal customers are like gold mines – they keep digging into their pockets for your products. Rather than just selling products, aim to craft experiences that make customers yearn for more. It’s about forging lasting connections, not just selling products or services. Who can resist that?

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11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. So was it successful? After just one day on the web, the video had been shared 99,294 times, and it generated 2.3

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10 Brands That Jumped on Instagram Video (And Rocked It)

Hubspot

This video is great example of on-brand storytelling without directly shilling a product -- a key inbound lesson. It''s because the video does a great job of giving a look into an often-unseen (but still interesting) part of the Ben & Jerry''s production process. It''s not just entertaining; it''s useful, too. 2) Today Show.