Remove A/B testing Remove CTR Remove Lead generation Remove UX
article thumbnail

Should You Optimize for Micro-Conversions?

ConversionXL

According to NN/g , the two types are: Process Milestones – these are the the conversion that tend to lead to a primary macro-conversion. According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed.

article thumbnail

The Ultimate Guide to Email Marketing

Hubspot

Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. A/B Testing. You’ll never know what type of people make up your email list until you test the variables. That’s where A/B testing comes in handy. Clickthrough Rate (CTR).

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

1) A/B Testing. Learn how to run A/B tests here.). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 15) Clickthrough Rate (CTR). Learn more about lead generation here.).