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Beyond “One Size Fits All” A/B Tests

ConversionXL

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. You might also have heard it’s best to come up with many variants to test against the control to improve your chance of finding the best option. Let’s see why.

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Top 10 Most Read Articles of 2017

ConversionXL

Starting from the 10th and moving to the number 1 spot. #10 In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. What kind of improvement in CTR can we get from including review stars in search engine results, if any? 5 18 Top A/B Testing Tools Reviewed by CRO Experts.

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Should You Optimize for Micro-Conversions?

ConversionXL

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. This question is not about testing strategy, but about business objectives.

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How to Conduct a Technical SEO Audit

ConversionXL

Neglect them, and you run the risk of pages not showing up in SERPs. User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. The technical elements of your website’s SEO are crucial to search performance.

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How To Identify & Improve Crappy UX Issues

ConversionXL

So the question is, how do we start making the user experience less frustrating, and well… better? It All Starts With Good First Impression. User Experience Doesn’t Start On Your Site, It’s Part Of A Larger Journey. Obviously, frustrating users isn’t the way to increase conversions. image credit.

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How to Find & Fix Terrible UX On Your Site

ConversionXL

So the question is, how do we start making the user experience less frustrating, and well… better? It All Starts With Good First Impression. User Experience Doesn’t Start On Your Site, It’s Part Of A Larger Journey. Obviously, frustrating users isn’t the way to increase conversions. image credit.

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The Ultimate Guide to Email Marketing

Hubspot

Getting Started with Email Marketing. Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Before you come up with your campaign goals, gather some context. Define Your Audience.