What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started
Salesforce
MAY 3, 2024
For example, rates may differ depending on which channel a shopper uses, the price range of particular products, and even seasonality. Is the payment experience clunky? If it’s the price that deters shoppers from making a purchase, perform a test to see if lowering the cost encourages more purchases.
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