ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” to “what made you cancel?” featured image source.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” to “what made you cancel?” featured image source.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” to “what made you cancel?” featured image source.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” to “what made you cancel?” featured image source.

Customers 98

Customers User Experience Profit margin A/B testing 98

ConversionXL

JUNE 30, 2016

In addition, it showed that the positive emotions registered were due more to hedonic information (fun) than instrumental information (userful). There’s been a lot of research about interactivity in different realms – education, entertainment, etc. Evan Miller’s A/B test sample size calculator. Image Source.

Conversion 74

Conversion A/B testing Education Gaming 74

ConversionXL

APRIL 6, 2016

Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. To trigger Oxytocin , establish a relationship with your users. Ton Wesseling: How to Utilize Your Test Capacity? you don’t have enough data and you can’t run A/B tests. Can begin running tests.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77