Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. What can you do?

Appointment 130

Appointment UX Objectives and Key Results Gambling 130

ConversionXL

JULY 8, 2021

According to Ahrefs , Huel would have to invest $184,000 a month to capture the paid equivalent of their monthly organic traffic: Investing in new marketing channels can feel like a gamble. For example, you might run a 30-day experiment A/B testing new headlines on your landing pages.

Conversion 156

Conversion Growth Gambling A/B testing 156

ConversionXL

JULY 16, 2019

Originally an idea defined by Proctor and Gamble in the 1970s, the basis of “How might we” is to rephrase every piece of feedback (positive, negative, neutral) into a question that incites action. For example, say you’re testing an email in a nurture campaign to convert leads into customers.

Drivers/motivators 114

Drivers/motivators Campaign Gambling Launch 114

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Find out more about Bayesian A/B Test calculation and Bandit Testing.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). There are enough people who misuse A/B testing for trial and error or gambling. But to find the right agency, you need to do your homework. CRO isn’t cheap: Picking an agency is a five- or six-figure decision.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

SalesLoft

MARCH 9, 2018

A/b test EVERTHING. Hire based on intangibles, not pedigree” to get A players who will repay your gamble on them in deep loyalty to the organization. One question that will change everything: “How will this customer be different by doing business with us?” – @LisaEarleMcLeod #Rainmaker18 pic.twitter.com/u46MRnaCYy.

Gambling 52

Gambling A/B testing Prospecting Trust 52

Search Engine Land

JUNE 27, 2024

Gambling and games of chance. Finally, leverage A/B testing to optimize your visual strategy. Commonly restricted and prohibited content While the full list is extensive, some common examples of restricted or prohibited content include: Pharmaceuticals and healthcare products. Financial services (e.g., loans, cryptocurrencies).

Pharmaceutical 93

Pharmaceutical Legal Technique Gambling 93