ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Find out more about Bayesian A/B Test calculation and Bandit Testing.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). If an agency doesn’t request historical testing data or customer info, consider it a giant red flag. Word-of-mouth referrals are a great first step. But to find the right agency, you need to do your homework.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

FEBRUARY 27, 2019

In the mid-1990s, Proctor and Gamble (P&G) introduced a new product, one that could decimate pungent smells like cigarette smoke. Obviously, that makes them a great place to cross-promote, upsell, encourage sharing/reviews/referrals, etc.”. All the considerations—and potential pitfalls—of running other A/B tests apply to email.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

APRIL 3, 2018

So they optimized referral process. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. You are gambling if you use other’s best practices. Spiceworks focused on increased users, but it ate them alive. Friends referring friends.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106