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The Button Color A/B Test: Red Beats Green

Hubspot

Because it takes so many trials to find a statistically significant result (often thousands of trials), it would cost a fortune in time and money to run the test with that many people face-to-face. In general, A/B testing is great for quickly and easily running tests of individual variables on a page like this.

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. Something like A/B testing is the perfect topic to offer a checklist.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Since many companies, notably B2B SaaS companies, rely on closing enterprise deals to pay the bills, optimizing your sales enablement strategy can be a high impact opportunity for growth, in addition to your current online optimization efforts. And as I mentioned, technology is making sales generally more sophisticated.

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How to Devise a Strategic Email Marketing Plan for 2011

Hubspot

Can you easily create A/B tests of your email offers? On-Demand Webinar: What's Worth A/B Testing? Do you know what to test or what to change in order to see a 40% bump in lead generation? Find the Right Tools to Use. Figure out what is the best Email Service Provider (ESP) for you.

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Top 5 Inbound Marketing Articles to Start the Week: Essential Content Strategies

Hubspot

Webinar: What's Worth A/B Testing? Do you know what to test or what to change in order to see a 40% bump in lead generation? View this on-demand webinar now to learn which pages on your site are worth your time to test, and to determine what copy, graphics and design tweaks get high-impact test results.

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Why Marketers' A/B Testing Shouldn't Be Limited to Small Changes

Hubspot

Most people who do A/B testing do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. By combining A/B testing with other methods , you’ll get the complete picture you’re after.

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The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

Features/functionality: Solutions for high impact awareness, consideration, and conversions. Wide exposure for our clients across relevant sites, ability to A/B test title and images. Cons: A few times where Netline had difficulty fulfilling the lead quantity. Not a fan of their inability to bulk edit campaigns.

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