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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking. Where can top-of-the-funnel content come in handy?

B2B 119
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Email outreach for marketers: Measuring and optimizing performance

Martech

Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Enhance user experience.

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

In some cases, this means niching down (as we saw with Gumroad). When they launched, their coolers were 10x the average price. But they didn’t just say “no bear can get inside”, they had their cooler tested and approved by the Interagency Grizzly Bear Committee , which Yeti showcased as social proof : That was in 2011.

Niche 127
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. One year later, it had 500,000 daily users.

Growth 113
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. Rather than disrupting the user experience , they fit seamlessly with it. TikTok lets you find Creators based on niche, demographic and performance metrics.

Customers 102
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38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Posts You Might Like to Read: A/B Testing: The Science of Marketing. Strategic Marketing: Lessons From Apple iPhone 5 Launch.

B2C 78