ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? Your goal is to improve your quality score while also building a profitable campaign. For example, your results will help you decide when to increase / decrease your bids… You might increase or decrease your maximum CPC bid for profitable keywords. A/B Testing.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

Search Engine Land

MAY 28, 2024

While you might be able to improve ad spend optimization over the short-term (A/B testing creatives, graphics, audiences, placements, timing, etc.), Thus, your potential ROI and profit margins decreases over the long term, too. Ad creative click-throughs and response rates often fall over the long term. Not anytime soon.

B2B 91

B2B Non-Profits Profit margin A/B testing 91

ConversionXL

NOVEMBER 3, 2015

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined. Or worse, non-existent. Most product copy is awful. Substantially. The results?

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. What’s more is that an A/B test of the message—changing “Why did you cancel?” Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

AUGUST 30, 2019

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined. Most product descriptions are awful. Substantially. The results?

Product 127

Product Objectives and Key Results Pitch Non-Profits 127

ConversionXL

MAY 8, 2017

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined. Or worse, non-existent. Most product descriptions are awful. Substantially.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

ConversionXL

FEBRUARY 12, 2016

There are many ways to calculate optimal pricing , and of course A/B testing is one of them. In addition, free shipping (or fast shipping) is highly effective in increasing conversions (though make no mistake, this is an operations decision that you need to weigh with total effect on profit margins).

Price 85

Price Profit margin Non-Profits A/B testing 85