ConversionXL

FEBRUARY 21, 2017

What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. For non-profits, the user experience must advance the mission. Ease of use.

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. For A/B testing: Google Optimize 6. This could be content or UX-design-related. direct, referral, organic, paid, social, email, etc.). Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels. For content analysis: Parse.ly

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. Test different incentives. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

AUGUST 30, 2018

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. A non-scientific approach that bases product decisions on the opinions of one or two users is useless. Your product is not ready.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 17, 2015

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

NOVEMBER 22, 2022

Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. High referral traffic is an indication of strong affiliate links or media coverage. Traffic from non-paid results on search engines. Traffic from paid search ads on search engines.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

JULY 11, 2016

‘Profit is a result of user motivation.’ Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79