A/B testing Objectives and Key Results Strategize UX 
ConversionXL
AUGUST 31, 2017
Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.
ConversionXL
OCTOBER 6, 2015
It’s so easy (and effective) for a blogger to write a post of 101 conversion optimization tips or 150 A/B tests to run right now. Of course, these articles are b t. No Room For Spaghetti Testing. Even if you tried to test the 100 tactics one by one, you’ll find that you’re wasting time. This makes sense.
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ConversionXL
FEBRUARY 3, 2022
These can include UX issues or concerns that aren’t addressed in copy.” [via In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? via Observer ]. Image source. Acquisition.
ConversionXL
AUGUST 4, 2020
Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.
ConversionXL
JUNE 19, 2019
Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Three strategic mental models for conducting and applying research: “Knowing the name of something is not the same as knowing something.” Use a neutral approach for best results. We sell success.
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