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Project Management—an Essential Part of Account Management

SalesPop

But at the end of the day, account planning naturally evolves into creating a project, which falls into the realm of project management. A project is primarily made up of objectives. One place where project management really comes into account management is bringing a broadly stated goal into realistic terms.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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The 10 Best Salesforce Automation Tools for 2022 & 2023

Veloxy

Some tools out there are foundational — things like appointment scheduling, data automation, and document generation. Other tools are more specialized, such as gamification, customer experience management, and lead prioritization. The Top 7 Best Salesforce Automation Tools. source of image.

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How to Create a Quarterly Business Review Agenda, Plus Examples

Gong.io

Follow up with questions like: How are you tracking toward those goals? When you’re fully aligned with your clients on their biggest objectives, you’re better positioned to help them meet them and identify relevant upsell and cross-sell opportunities. Sometimes monthly meetings are in order — especially for VIP accounts.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Table of Contents.

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B2B Sales Email Guide: How to Nail a Cold Email Campaign

Cience

How to Write Email Copy that Sells. Pop-up Questions During The Campaign. Pop-up Questions During The Campaign. How Long Should I Wait Before Following Up? Tips On How to Write A Good Follow-up Sales Email. Follow-up Email Subject Line. How to Write Email Copy that Sells.

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Growing Revenue: A 3 Step Framework for Acquiring New Business

SBI

New business, to be clear, refers to revenue generated by: Identifying and selling into new accounts, i.e. companies that you haven’t done business with before. Penetrating deeper and broader into existing client accounts, i.e. selling across different departments within a current client’s organization.