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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

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10 x Essential Account Manager Skills For Success

The 5% Institute

In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.

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Key Account Management: The Ultimate Guide

Hubspot

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management.

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What is Inside Sales? Everything You Need to Know

Gong.io

Inside sales (sometimes called remote sales or remote selling) is often the primary sales model for B2B, SaaS, tech, and certain high-ticket B2C sales teams. Inside sales reps sell from their office, in stark contrast to outside sales, where sales reps travel to visit clients and close deals on the road.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

This requires an in-depth understanding of how the client’s business operates and the alignment of your products and services to their goals and metrics. Furthermore, a thorough understanding of the challenges your client faces is especially important as economies continue to reopen and enter the recovery phase.

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The Ultimate Guide to a Career in Sales

Hubspot

They rely on email, phone calls, videos, and virtual meetings—instead of face-to-face interaction—to build relationships and move people through the sales funnel. Inside sales reps need a number of skills to land clients from afar. Nearly half of their time is spent selling remotely (i.e. Account Manager.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The traditional approach, on the other hand, involves negotiations and relationship building with publishers. Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Media Buying Tips.