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The CSE is ideal for VPs, directors, and tenured sales professionals looking to scale their leadership impact and align sales goals with broader business objectives. This flexible, often vendor-supported program equips reps with skills in consultative selling , technical discovery, value mapping, and solution alignment.
For context,Ron has an MBA and a master’s in engineering from Stanford. His view is your sales team teaches your customers how to get value out of your product. So if you’re not technical enough to understand the product and understand how it works, it’s hard to teach your customers. ( Culture beats everything.
ARR data cloud leader is adapting to AI disruption, the evolution of technicalsales, and what it really takes to build strategic partnerships that scale. This creates hyper-aligned incentives where sales success is measured by use case creation, not deal size. I want to build a better churn detection engine.
Alon Waks , former VP Market @ Kustomer @ Bizzabo now fractional CMO They will likely need investments in a surrounding sales ecosystem – technicalsales, services scoping, POC/pilot expectations are massively different at that deal size. Needs more pre sales support.
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