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How AI is changing the game for PPC account managers

Search Engine Land

Here’s a closer look at how AI will impact the daily activities of PPC account managers. Less manual operation and managing algorithms Automation has been transforming the world of PPC for a while. We expect significant changes in how PPC managers work over the next few years. This evolution is exciting!

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Account Management Must Include Adding Value

SalesPop

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer.

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Why Do We Innovate? It’s Called Account Management

SalesPop

We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Account Matrix. Innovation at Pipeliner.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Sales Performance Dashboards to Keep Every Part of Your Revenue Engine on Track

Sales Hacker

In order for your car to run efficiently, you need every part of your engine firing on all cylinders. Everyone on your team must meet their specific goals in order for your engine to operate efficiently. Every part of your revenue engine serves a specific purpose, but each part supports the whole. Where your problem areas lie.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

To succeed in today’s complex selling environment, you need to leverage your team, including customer success managers, sales engineers, field technicians and more. Thus, the loss of a strategic account creates an opportunity to realign the roles of every member of your sales team. Align Your Team.

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Become a Revenue Architect (and Level Up) With a Revenue Engine Framework

Sales Hacker

Their goal is to build a cohesive revenue engine with ever-growing disjointed parts. That’s why I’ve built out the Revenue Engine Framework to help drive you to success. And it’s not just for CROs; if you’re a marketer, SDR, sales rep, manager, VP, or CRO, this one’s for you. Simple right?