Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B

Salesforce

JULY 3, 2025

Manage all your customer data with AI-powered CRM A customer relationship management (CRM) system is the foundation of your business. Uncover high-impact opportunities by identifying patterns in sales data, guiding your team toward the most promising prospects. Why it’s important: You need agility in your business.

Technique

Salesforce

APRIL 17, 2025

Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand? Understanding agentic AI CG brands quickly adopted generative AI based on its transformative potential. Read the report 2.

Objectives and Key Results

Highspot

NOVEMBER 25, 2019

An efficient salesperson spends time on high-impact activities like call preparation, as opposed to low-impact activities like administrative tasks. Impact is related to sales effectiveness; spending time on impactful activities increases your ability to close deals. High impact activities move buyers forward.

Product

ConversionXL

AUGUST 21, 2014

Every day, data from over 130 processes are collected in O2’s data warehouse, including the entire billing and customer relationship management system. This unified system is a huge improvement over the earlier infrastructure, which was both expensive and slow. How Buffer Improves Retention Through Trigger-Based Emails.

Referrals

Hubspot

NOVEMBER 7, 2023

CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. By leveraging segmentation in your CRM, you're not only managing customer relationships but also optimizing them for better business outcomes. What are the benefits of CRM?

CRM

Sales Hacker

OCTOBER 7, 2021

Your natural soft skills will benefit you, but you also need hard skills to succeed in selling; consistent deal qualification, rigorous opportunity and account planning, excellent stakeholder and relationship management. Review your to do list and outline the impact and effort level. ” Aletta Noujaim.

Sales