article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Replacement parts.

B2B 123
article thumbnail

Rethinking Rev Ops

Partners in Excellence

For example, product management/marketing, strategic planning, finance, legal, HR, manufacturing, logistics, operations… Each part of the organization has dependencies on each other. We can no longer be Sales led, Digitally supported. Instead, we must reinvent everything around Digitally led, Sales supported.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Which Type of Sales Job Is Right for You?

Hubspot

Chances are, you’ll need to start as a business development rep and work your way to an account executive position. On the other hand, if you go into manufacturing sales, you’ll probably be responsible for handling deals from start to finish. Jobs in sales: Sales development rep (SDR). Account Executive (AE).

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

In her time as a marketing and communications professional, she has built departments and functions from the ground up in industries ranging from manufacturing to SaaS. Prior to Flowhaven, I was an MPS Manager with Xerox Business Soultions Southeast and and Account Manager at Berney Office Solutions. Jamie (Gray) Holt.

Sales 130