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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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AI-Generated Customer Summaries Help Manufacturers and Distributors Manage Relationships

Spiro Technologies

Manufacturers and distributors rely on healthy customer communications to run a sustainable business. The best customer relationships require a salesperson or account manager to know everything going on with that customer. By bringing this information to light, AI can help manufacturers and distributors avoid lost revenue.

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The Top Mistakes to Avoid in Strategic Account Management in Consolidated Markets

Miller Heiman Group

When managing top-tier accounts in consolidated markets, it’s critical to work strategically to close more deals. Unfortunately, in large markets controlled by a small number of companies, such as automobile manufacturing or medical devices, this can be riddled with challenges. Understand their needs, wants and preferences.

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The Complete Guide to Channel Sales

Salesforce

They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Dealers serve as an intermediary between customers and the manufacturer. Car manufacturers sell through dealerships. Channel sales types Affiliates. Distributors.

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“The Foot Bone Connected To The Leg Bone, The Leg Bone Connected To……”

Partners in Excellence

For example, we have engineering/product development, manufacturing/service delivery, marketing, sales, customer support, finance, HR, operations, and so forth. For example, manufacturing depends on product development to feed new products to build and deliver. As a result, we break them down into subsystems.

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The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

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Rethinking BDRs?

Partners in Excellence

The target customers were CEOs, VPs of Development, VPs of Engineering, VPs of Manufacturing. I needed people who could engage people like the President of Boeing Commercial Aircraft, or the Chief Product Design Engineer for GM, and similar personas in other large manufacturing companies.