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AI-Generated Customer Summaries Help Manufacturers and Distributors Manage Relationships

Spiro Technologies

Manufacturers and distributors rely on healthy customer communications to run a sustainable business. The best customer relationships require a salesperson or account manager to know everything going on with that customer. By bringing this information to light, AI can help manufacturers and distributors avoid lost revenue.

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The Top Mistakes to Avoid in Strategic Account Management in Consolidated Markets

Miller Heiman Group

When managing top-tier accounts in consolidated markets, it’s critical to work strategically to close more deals. Unfortunately, in large markets controlled by a small number of companies, such as automobile manufacturing or medical devices, this can be riddled with challenges. Understand their needs, wants and preferences.

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The Complete Guide to Channel Sales

Salesforce

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Car manufacturers sell through dealerships.

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

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The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

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Rethinking BDRs?

Partners in Excellence

They are expected to represent our companies in a positive way, building a powerful brand image. The target customers were CEOs, VPs of Development, VPs of Engineering, VPs of Manufacturing. Even my account managers couldn’t have those conversations—but they could manage the follow up to those conversations.

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Mis-diagnosis

Partners in Excellence

But when my client started talking to end users–people in procurement/logistics/manufacturing, they realized there were monstrous issues. These unhappy customers were taking a lot of sales time, demanding the account managers fix the problem or contracts would be cancelled.