Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Marketing attribution will be more severely challenged. But that provides fast developing tools for marketers to negotiate our present environment.

B2B 107

B2B Advertising/ Marketing Negotiate Management Consulting 107

The 5% Institute

JUNE 12, 2023

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. They identify new business opportunities, pitch products or services, negotiate contracts, and close deals to achieve sales targets. Here are some essential ones: 1.

Negotiate 52

Negotiate Relationship Management Contract Clients 52

ClickFunnels

JULY 28, 2021

Continue reading… Table of Contents Here’s What You Need To Do Before You Start Marketing Your Online Business Marketing Idea #1: Paid Advertising Marketing Idea #2: Social Media Marketing Idea #3: Influencer Marketing Marketing Idea #4: YouTube Marketing Idea #5: Webinars Want Russell To Teach You How To Build a Sales Funnel?

Niche 246

Niche Promote Pitch Follow-up 246

Martech

MARCH 15, 2022

SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. Firstly, they cut out the need for traditional back-and-forth negotiations between publishers and advertisers, making the process faster and cheaper. How is adtech changing the marketing landscape?

Technology 106

Technology Technology E-commerce Campaign 106

Hubspot

NOVEMBER 6, 2014

Agencies believe they are in the services business, so that is what they do. But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software. Brands that want to reach this ‘involved’ consumer are turning to their agency partners for innovation, not just advertising.

Launch 72

Launch Product Retail Clients 72