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Marketers fume as Google Ads’ customer service hits ‘all-time low’

Martech

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. They don’t respond to emails either.

Service 109
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Snap revenue up 5% on stronger digital ad market

Martech

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Charlamagne’s The Black Effect is the largest podcast network in the U.S. With such a large population listening to podcasts, advertisers can now benefit from reaching specific groups catered to by fine-tuned creators and topics. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. As the top U.S.

Sports 84
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Curb introduces one-stop advertising solution 

Martech

Taxi apps and rideshare services are mobile-driven and offer sustained attention to ads when riders are in the vehicle. Curb TaxiTV is a growing network of over 15,000 in-vehicle taxi screens within licensed taxis supported by Curb. Why we care. Dig deeper: Lyft introduces in-app ads as part of an expanded rider experience Image: Curb.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. 15BB a year is shifting into commerce media networks (not just grocery!) What more needs to be said about what’s driving connected commerce?

B2B 109
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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. By the end of 2023, that number is expected to drop to 44.9%. What’s going on.

Retail 92
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What Is An Account Executive?

The 5% Institute

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. They identify new business opportunities, pitch products or services, negotiate contracts, and close deals to achieve sales targets. Polish your communication, sales, and relationship-building skills.