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How attribution masks what’s actually driving growth

Martech

Any gap would represent the volume incremental to paid brand search, and now we’re halfway to a great starting point for incrementality measurement (but that’s an article for another time). Despite showing great attributed metrics, these tactics have the highest risk of wasting money.

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IAB releases draft of updated digital ad terms for public comment

Martech

Dig deeper: The real reason marketing measurement keeps failing The working group contributing to the update included Omnicom, Publicis, Butler/Till, Unilever, Bayer, Hearst and NBCUniversal representatives. Thats how we unlock trust, creativity, and speed at scale, she said in a statement.

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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

Continue reading… Table of Contents Here’s What You Need To Do Before You Start Marketing Your Online Business Marketing Idea #1: Paid Advertising Marketing Idea #2: Social Media Marketing Idea #3: Influencer Marketing Marketing Idea #4: YouTube Marketing Idea #5: Webinars Want Russell To Teach You How To Build a Sales Funnel?

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The never-ending war against ad fraud

Martech

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience.

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Salesforce’s AI CEO explains why this new AI wave is different

Martech

Dig deeper: Meta rolls out genAI features for advertisers Personalized experiences GenAI-powered chatbots support a deeper engagement when customers trust them enough to ask them for help on a specific task. “LLMs are outperforming larger, specialized models, which is very counterintuitive.”

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What is personalized marketing and how is it used today?

Martech

Personalization is a one-to-one marketing strategy that seeks to better understand and connect with customers. Personalization as a strategy represents a shift from what had been a traditional one-size-fits-all approach that prioritizes reach and breadth of an audience to methods that target customers based on their needs and interests.

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Franchise Agreements: What They Look Like and What to Expect

Hubspot

Establishing a franchise involves more than a handshake, trust, good intentions, and an unspoken understanding of what both parties expect out of their relationship. Advertising. The "Entire Agreement" element of the agreement specifies that the contract represents a complete and final agreement between both parties.