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How to manage and optimize local listings for SEO

Search Engine Land

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Best practices include: Showcasing different angles of both the exterior and interior of your business. Ensuring all images are high resolution, not pixelated.

Sports 130
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Upstream vs. Downstream Marketing, Explained

Hubspot

It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. If upstream marketing is the "big picture" planning session, downstream is the game plan. You decide on adding an adaptive testing feature to your CRM. Downstream Marketing.

CRM 100
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Upstream vs. Downstream Marketing, Explained

Hubspot

It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. If upstream marketing is the "big picture" planning session, downstream is the game plan. You decide on adding an adaptive testing feature to your CRM. Downstream Marketing.

CRM 99
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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts.

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How to Increase Ecommerce Conversion Rates

ConversionXL

One of the original tactics to boost ecommerce conversion rates is to use high-quality photos of your product. Show the products from different angles and in context; make them zoomable. Ties.com gets it right: In addition to multiple images, you can click to open up a high-definition image that makes the texture of the product clear.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Advertorials also have their critics.

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The Ultimate Guide to Video Marketing

Hubspot

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject.

Angle 101