article thumbnail

5 reasons why rankings are lying and how to fix them

Search Engine Land

The second issue comes down to organic click-through rates. On average, the top five positions get ~70-80% of all clicks. This means getting stuck ranking outside the top five might only net you a fraction of the clicks you’ll actually need to drive 7+-figure customer acquisition. Search is a zero-sum game.

Angle 102
article thumbnail

How to manage and optimize local listings for SEO

Search Engine Land

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Best practices include: Showcasing different angles of both the exterior and interior of your business. Ensuring all images are high resolution, not pixelated.

Sports 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What’s up with Generative AI and Email Marketing?

Salesforce

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” It’s a great way to get a “second opinion” and ensure all key angles are covered. Where creativity meets innovation and personalization takes center stage.” “Say

article thumbnail

Upstream vs. Downstream Marketing, Explained

Hubspot

It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. If upstream marketing is the "big picture" planning session, downstream is the game plan. You decide on adding an adaptive testing feature to your CRM. Downstream Marketing.

CRM 100
article thumbnail

Upstream vs. Downstream Marketing, Explained

Hubspot

It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. If upstream marketing is the "big picture" planning session, downstream is the game plan. You decide on adding an adaptive testing feature to your CRM. Downstream Marketing.

CRM 98
article thumbnail

30 ways enterprise organizations can grow SEO with limited resources

Search Engine Land

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. Implementing schema reviews markup can significantly boost click-through rates. Use AI as your content intern Treat AI like an intern gathering basic information.

Launch 124
article thumbnail

How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Ranking in Google News can be a game-changer for content visibility. Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. However, audience targeting and reach can vary greatly depending on the placement. But don't be fooled.

CTR 122