Search Engine Land

SEPTEMBER 7, 2023

” Here’s a summary of their key distinctions: Scope Topics are broad and can encompass multiple entities and even various keywords. While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche. Entities are more specific and focused.

Objectives and Key Results 137

Objectives and Key Results Niche Angle Networking 137

Lead Fuze

JULY 13, 2021

You will just get burnt out and stop getting results if you play the number game. It’s been said that the only thing worse than having a price objection is not having one. To divert or reframe the conversation, they construct words, phrases, and solutions. 9 Keep exploring with other angles.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Sales Hacker

MAY 24, 2021

You need to target your niche, answer questions; you need to tell a story. We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. They need to address your niche, fitting your product story within the context of a customer’s lives.

Objectives and Key Results 72

Objectives and Key Results Niche Sales CRM 72

ConversionXL

OCTOBER 31, 2022

Many ecommerce marketers fail to invest sufficiently in the biggest key to effective ads: customer research. Use voice of customer research to uncover key motivators. A 2019 Microsoft survey found similar results, with 89% of respondents saying they want to give feedback to companies. When this happens, messaging falls flat.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102