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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

” Here’s a summary of their key distinctions: Scope Topics are broad and can encompass multiple entities and even various keywords. While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche. Entities are more specific and focused.

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Selling Finance Products – 5 x Effective Tips

The 5% Institute

Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. Handling objections. Qualifying. Finding pain. Asking for the sale.

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AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Let’s explore key areas where marketers successfully leverage AI for content creation. Extract key insights from long-form content and transform them into catchy captions and tweets to drive traffic to your in-depth articles or blog posts. It aids research by anticipating objections and questions.

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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

By having clear objectives in mind, you can better tailor your AI prompts to deliver the desired outcomes. Experiment with different platforms to find the one that aligns with your needs and offers the best results. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints.

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Selling Financial Services – 5 x Powerful Tips

The 5% Institute

Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. Handling objections. Qualifying. Finding pain. Asking for the sale.

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Selling Services – 5 x Secrets To Close More Sales

The 5% Institute

Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. Handling objections. Selling services can sometimes feel a bit harder than selling other product types. Qualifying.

Service 98
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How to optimize for entities

Search Engine Land

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. With the ContentSprout topic generator, you enter the niche (e.g.,

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