ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. Show the products from different angles and in context; make them zoomable. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them.

Conversion 105

Conversion Retail Price Territory 105

Hubspot

APRIL 6, 2012

2) Make it Unbelievably Easy to be Contacted. Many ecommerce product pages include hackneyed, generic product descriptions -- I get it, it's much easier to just plop in the manufacturer's description. Showcase your product with large, high-quality imagery, and offer elements like dynamic zooming, different angles and color variations.

Conversion 72

Conversion Cross-sell A/B testing Angle 72

Hubspot

JUNE 14, 2012

So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality.

Manufacturing 74

Manufacturing Angle Cross-sell Up-sell 74

ConversionXL

DECEMBER 3, 2018

I worked with a company that manufactured moisture-resistant flooring adhesive. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Clearbit data made it easy to find the right contacts for account-based content.

Niche 133

Niche B2B Manufacturing Education 133

ConversionXL

APRIL 4, 2012

If I’d have to pick one single thing that would sell a product online, it’s images. Show the products from different angles, in context, make them zoomable. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Show contact info, offer live chat.

Conversion 134

Conversion E-commerce Retail Cross-sell 134