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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. What are aftermarket parts?

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This day in search marketing history: February 7

Search Engine Land

Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.” Here’s why. And How Much, Exactly?

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Episode 25: Imprint Genius Takes a New Approach to Sourcing Merchandise

Spiro Technologies

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. On this podcast, I talk with company leaders about how they’re monetizing the business of making, moving, and selling products and having fun along the way. My background’s in manufacturing. This is ridiculous.

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8 Ways to Boost Ecommerce Shopping Cart Conversions

Hubspot

Many ecommerce product pages include hackneyed, generic product descriptions -- I get it, it's much easier to just plop in the manufacturer's description. Showcase your product with large, high-quality imagery, and offer elements like dynamic zooming, different angles and color variations. 4) Include User Reviews and Unique Content.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Can you lower costs by removing steps to market or sell your product (e.g.,

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How to Increase Ecommerce Conversion Rates

ConversionXL

If I had to pick one thing that would sell a product online, it’s images. Show the products from different angles and in context; make them zoomable. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them.

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How to Design an Ecommerce Website Experience Your Shoppers Adore

Hubspot

So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality.