article thumbnail

In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. A replacement part is a high-margin purchase that also has a huge support angle. Manufacturers can also leverage CRM data to negotiate pricing and offer discounts. How can businesses take it a step further?

article thumbnail

Episode 22: How Commtrex is Helping Modernize the Rail and Freight Industries

Spiro Technologies

And rail has a significant tailwind behind it because of the sustainability angle. And then when you look at commodities, Specifically, you think about your consumers and producers of raw materials, that’s closer to 60% of all goods that are commodities that are moved by rail. Martin Lew: That’s exactly right.

article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Electrical components might be an integral part of guitar amplifiers. Create movement-first content to build credibility.

Niche 133