Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Specific keyword angles. If it was the right keyword and phrase to target, that's success.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. One of the earliest things you can do to prepare is to further your education. Marketing touches every part of a company.

Promote 141

Promote Campaign Pitch Niche 141

Hubspot

NOVEMBER 24, 2017

CTR: Clicks divided by impressions. It may be helpful to look at the changes in Clicks, Impressions, and CTR individually, as checking all of them gives you this: A little overwhelming, no? The valleys are the weekends, when far fewer people are searching for professional/educational content.). First, let's look at clicks.

CTR 78

CTR Angle Engineering Promote 78

ConversionXL

FEBRUARY 16, 2012

Here are two articles that can help you with finding a “theme” or an angle for your value proposition: Value Propositions That Work. I’m also fully aware that I’m not the ideal customer for many of the examples shown below, and all my critique is, is an educated hypothesis (that should be tested).

A/B testing 134

A/B testing CTR Angle Conversion 134

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle. Define your angle. Advertorials aren’t restricted from ad blockers because they’re not technically ads.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

SEPTEMBER 17, 2018

Educational or How-To Videos. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Similar to a piece of journalistic writing, include a hook near the beginning that states the purpose of the video, especially for educational and explainer videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

NOVEMBER 28, 2022

Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness. Videos that feature different angles and settings get 40.6% Cost-per-click (CPC).

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102